Identity, web design, and social media collateral for feminist website, Pretty x Funny.
In contrast to popular female-centric sites, Pretty x Funny features uncensored, crowd sourced content from female creatives while offering the option of anonymity for sensitive work.
Overt pink and pop tones are used to embrace the feminine aesthetic while contrasting the site's sometimes dark or suggestive content. The "x" in Pretty x Funny is thought of as additional attributes used to describe yourself and other women. You are more than pretty; you are more than your external appearance. You are funny, you are intelligent, you are f-in' dope and you have something to say.
Built By: Adam Wiemerslage
Fresh and flexible social media assets that emphasize the feminist brand message.
Frequent Pretty x Funny story contributors are encourage to include this badge on their personal sites or social media accounts.