The sister brand to Crate & Barrel, CB2 sells an array of home furnishings for fashion-forward city dwellers. Below are two very different fall campaigns that teased-out the new collections on social media. The first campaign, Cozy Cool, took a warm nostalgic approach to Fall, in contrast to your pedestrian leaves and gourds. The second campaign incorporates every loud print from Matthew Williamson's wild animal prints.
Client: CB2
Art Direction: Julie Capalby & Curtis Potter
Posted conveniently on the first day of a major cold front, this fireplace animation quickly became the main style frame and was use throughout banner ads and collaboration materials with Refinery29.