Campaign identity for the School of the Art Institute of Chicago's $50 million capital campaign, Beautiful/Work. The campaign committee needed a print piece to spark conversations and serve as a leave-behind for meetings with major donor prospects that would showcase SAIC as a leader in educating artists, designers, and scholars.
The brochure I created includes a semi-transparent front pocket for story cards featuring the work of alumni and students and faculty members who benefit from the donations. These cards can be produced throughout the campaign and are curated to match the individual interests of potential donors. Layered foil stamping on the cover promotes play and interaction with the story cards while the floating half pages continue the border motif used in other collateral.
Client: School of the Art Institute of Chicago Art Direction: David Collins
Awards: Graphis Design Annual, 2017 HOW In-House Design Awards 2016, Merit GD USA: 2016 American In-house Design Award Silver Communicator Award, 2016